Orangina : Bursting With Flavor | Joseph

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Orangina is a lightly carbonated beverage made from carbonated water, citrus juice, as well as orange pulp.
Orangina was developed by Agustín Trigo Miralles in 1933 in Algeria. Today it is a popular beverage in Europe (especially France and Switzerland), Japan, North Africa, and to a lesser extent in North America.
The pulp at the bottom of the bottles was a big flaw compared to its competitors.
It therefore took an original marketing positioning, which transformed this defect into a quality.

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