PosterSpy X PAYDAY 3
THE BRIEF
PLAION commissioned us to create promotional materials for PAYDAY 3. We aimed to find 3 artists whose styles matched PAYDAY’s vibe and generate 6 posters capturing the game’s essence. Our goal was to assemble a diverse yet cohesive collection using reference material and key elements provided by PLAION.
OUR APPROACH
We collaborated with 3 artists to create 6 posters for PAYDAY 3. By offering clear direction and reference material, we created visually striking illustrations that represented the game. The posters were used for social media giveaways, creating substantial buzz.
THE RESULTS
IMPACT
GIVEAWAY DAY 12 🎄
— PLAION UK (@PLAION_UK) December 24, 2023
For our final day of Christmas giveaways, we're giving you another chance to win our iconic PosterSpy x Payday 3 bundle!
✨Follow us on Twitter & Instagram
✨Tag a fellow heister
✨For an extra entry, follow us on TikTok
Ends 11am 25/12. UK & IE only. pic.twitter.com/qyZFRdvpct
💰GIVEAWAY ALERT💰
— PLAION UK (@PLAION_UK) October 4, 2023
Greetings, Heisters! We wanted to let you know that you could win this stunning set of @PAYDAYGame posters, created by Si Heard.
Are you in? Follow us, @sinagedesign @PosterSpy and comment below where you would display these bad boys. pic.twitter.com/mNlgoc1h2s
These are so cool! https://t.co/tGMImGssT6
— PAYDAY 3 (@PAYDAYGame) October 4, 2023
WHAT OUR ARTISTS HAD TO SAY
Simon Heard
Working on the PAYDAY 3 art in my signature art style was a total joy! I worked alongside Jack to come up with some initial ideas/themes for the art which I then took away and created the initial rough. The trickiest part of the process was recording this all across multiple days whilst piecing together the background assets and working on the four separate masks. I’m really happy how these turned out and hope the fans spot all the NYC/Payday themed easter eggs within the background.
Altiversal
I’ve missed out on submission dates for PosterSpy commissions before, so I was excited to catch this one in time, and even happier that I was selected to work on something for the PAYDAY series! The whole process was smooth from beginning to end. From thumbnail approval to the final design, the total creative freedom I felt to create the piece the way I wanted to was the best part!
QzKills
I’ve always enjoyed working on PosterSpy projects but this is the first time I’ve thrown my name into the group of potentials for one of these opportunities. Honestly, I assumed I wasn’t going to be selected. Wasn’t sure my style was suitable. So you can imagine my bafflement when the confirmation email hit citing style as the reason.