In a bold marketing move, Nikon, one of the leading camera manufacturers, has launched a series of advertisements that playfully roast AI technology while highlighting the unique creative capabilities of human photographers.
These images emphasise the power of human intuition, emotion, and imagination in capturing truly exceptional images while highlighting the incredible scenery planet Earth has to offer. Nikon’s campaign encourages photographers to embrace their individuality and artistic vision, asserting that the human touch is irreplaceable even in the age of artificial intelligence.
What are your thoughts on this campaign? Say no to Ai art.