PosterSpy X The Quarry
THE BRIEF
2K tasked us with crafting 5 custom, illustrated posters to boost the promotion of their latest game release “The Quarry” a survival horror game. On our website, we initiated a call to action, inviting our community to submit portfolios for a potential collaboration. The primary goal for The Quarry was to develop 5 posters to promote the game’s release.
OUR APPROACH
We collaborated with 5 talented artists to produce 5 posters for The Quarry. Art direction played a pivotal role as we worked with the constraints of limited assets from 2K. Leveraging screenshots, the website, and the trailer, we directed the artists to create visually striking posters. These posters, later used for social media promotion, effectively captured the eerie atmosphere and essence of The Quarry, generating anticipation and engagement within the gaming community.